EDUCATION

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ARTICLE OF THE DAY

The group X factor
Jayne Nicholls
09/03/2017 She says: “If people demand you teach the ‘next new thing’, they’re not buying into you.” Since the launch of Les Mills (LM), I have heard this phrase so many times: “I have to teach it/the clubs only want LM/the members only want LM.” Yet I never heard this sort of comment before LM came on the scene. At one time, this statement was indeed true; Les Mills was such a powerful product that, if you were not teaching it, you were not part of the buzz, the studio timetable, or the biggest tribal movement that the fitness industry has ever seen. This will always be the LM legacy, and the marketing ploy of creating a strong identity that instructors and members could embody is one that Zumba capitalised on pretty soon after. LM was just different enough to attract a mass market but it introduced the necessity for clubs to pay ongoing fees and rely on third-party choreography and music in order to stay ‘in touch’ and attract those masses. Fast forward to 2
Sleep for performance
Ian Dunican | 09/11/2017
Ian Dunican, University of Western Australia and Sleep4Performance, looks at the basics of sleep and its role in recovery and performance. Not all sleep is equal There are two phases of sleep – rapid eye movement (REM) and non-REM. Non-REM sleep is important...
Women need iron (the non-dietary variety!)
Mike Climstein | 05/10/2017
One thing that I like about seeing patients with a wide variety of chronic diseases or disorders is that it never gets boring. You may see 1,000 individuals with (for example) osteoporosis each year, yet every one of them is different. Students always ask ‘do you...
Did you hear me?
Dan Duran | 11/08/2017
That’s right, you heard me (or maybe not). Has anyone ever accused you of this? I venture to say yes, as I certainly have and, in fact, I still get told that. In a trainer/client relationship, it’s been my experience that this is not intentional. Often,...
The evolution of the fitness professional during an era of rapid technological change
Bryan O’Rourke | 07/07/2017
Business as usual in the fitness industry is no longer good enough; in fact, business
as usual is dead. In a world where choice is expanding and business models are being re-engineered, there is only one place left to innovate, and that place is with you as a professional....
The Fitness Word
Tony Lycholat | 12/04/2017
After reading some quite bizarre nutritional claims on a gym noticeboard recently, I found myself smiling and wondering where I’d put the T-shirt I bought from Ben Goldacre’s badscience.net website. It has a picture of a duck on it, underneath which appears...
The group X factor
Jayne Nicholls | 09/03/2017
She says: “If people demand you teach the ‘next new thing’, they’re not buying into you.” Since the launch of Les Mills (LM), I have heard this phrase so many times: “I have to teach it/the clubs only want LM/the members only want...
Myths and truths about pregnancy nutrition
Linia Patel | 03/02/2017
Pregnant women are bombarded with advice on what to eat and what to avoid. As Linia Patel reports, very often this advice gets lost in not just the plethora of information available, but poorly reported science and plentiful old wives’ tales.
Recognising eating disorders
Loren Byford | 06/01/2017
The prospect of talking to clients about eating disorders may be daunting, but recognising the signs and knowing how to broach the subject could be life changing, says Loren Byford. As a fitness professional, you’re in a good position to notice whether someone...
Sound mind & body
Jayne Nicholls | 09/12/2016
The principles of mindful exercise can be applied to other fitness disciplines beyond mind & body. Jayne Nicholls looks at three key elements of mindful practice that can be incorporated into any programming.
Say what? Helping clients through illness
Jean Holt | 03/11/2016
After a heart attack and knee injury, Jean Holt retrained as an exercise referral instructor to help others combat their health issues. When my children were small, I left hospital nursing for a job with more family-friendly hours as a practice nurse in a GP surgery....

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